One of the benefits of choosing PPS for your payment processing provider is the flexibility you have in product offerings.
The term “adult entertainment industry” is a broad description of a wide variety of adult-themed products and services. There are many separate sectors within the adult entertainment industry, and virtually all of them are considered high-risk by banks and processors. However, some sectors are riskier than others in terms of getting approved for a merchant account.
Here’s a brief list of the most common categories found within the adult entertainment industry:
- Online dating websites
- Sex education courses (books, videos, webinars)
- Lingerie items
- Fetish-related items
- Sex toys and novelty items
- Lubricants and lotions
- Streaming video services
- Adult-themed video games
- Adult videos and photography
- Telephone sex operators
- Escort services
Why Is The Adult Industry Considered High Risk?
Most high-risk providers who accept adult entertainment businesses have specific lists of categories that they accept, and these lists vary from one provider to the next. In searching for a provider for your adult entertainment business, it’s vital to look for a list – usually posted somewhere on the company’s website – that details the specific types of adult businesses the provider will accept.
Factors that cause businesses in the adult entertainment industry to be considered high-risk include the following:
- Reputational Risk: While most processors will gladly work with any profitable business, they do have their reputations to think about. Some providers simply don’t want to be associated with these types of businesses, even if they’re perfectly legal.
- Heavy Regulatory Compliance Requirements: Adult-oriented businesses are more heavily regulated – particularly at the state level – than other types of businesses. Minimum legal age requirements for both performers and customers apply in virtually every jurisdiction. In other states, the sale of sex toys and other adult products is prohibited outright. With eCommerce businesses operating in virtually every state, compliance with these laws adds an additional layer of complexity that many processors simply don’t want to deal with.
- High Chargeback Rates: Having a higher-than-normal chargeback rate (i.e., over 1% of sales) is the single most common factor in causing any business to be considered high-risk, and it’s a common problem in many sectors of the adult entertainment industry.
- Higher Risk Of Fraud: Although fraud is an ever-growing concern for all eCommerce businesses, it’s historically been a larger problem in the adult entertainment industry.
- Additional Security Concerns: Adult businesses have been frequent targets of hackers and other cybercriminals, requiring an additional level of security than other businesses. If a provider feels that your business is at an elevated risk of a data breach, it may not approve you for an account.
- Organizational Policies: Even if a provider doesn’t categorically exclude adult entertainment businesses, it may have written policies – often related to the factors listed above – that preclude it from doing business with an adult entertainment vendor.