continuity subscription merchant account

WHAT IS CONTINUITY SUBSCRIPTION MERCHANTS?

A continuity subscription merchant follows a billing model that collects monthly payments for goods or  services they provide. The subscription business may include tangible  goods such as monthly magazine issues, subscription boxes,  and health supplements, to name a few. It also encompasses intangible  goods such as subscription accounts that give clients access to  exclusive content and software. Some examples of intangible goods are  subscriptions to Netflix and antivirus software.

The customer only needs to sign up once for a subscription, and then their credit card will be enrolled in the continuity/subscription merchants’  billing list. The client will automatically be charged every month up  until the moment they request their credit card company to cancel the  subscription.

With the subscription model, continuity subscription merchants lure customers into signing up by offering a free trial. After the  trial period is up, the customer will be charged continuously until they  end their subscription. Oftentimes, people tend to forget that the free  trial has expired, and their credit card will have already been charged  for the next cycle.

There are several  reasons to which continuity billing merchant accounts are categorized  as high risk. The contention is that the high-risk factor obstructs you  from finding a trustworthy partner for payment processing. Principle Payment Solutions are experts in  helping high-risk  merchants. Several banking partners at our disposal can provide  subscription/continuity billing services merchant account, specifically  customized for your business needs.